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120 Google SEO 2020 factors and optimization tips

Google SEO 2020

Google SEO points for website & pages

1. Page title

Your SEO meta title for the page is one of the most important factors for your search engine optimization, make sure your best keywords are used, and preferably as far as possible in front of the sentence. Keep the length of your Google SEO meta title up to 58 characters.

2. Location keywords in page title

The further up front your keywords are used in the title, the stronger this is.

3. Page description

Your keywords must also appear in the description and preferably as far as possible at the front. Keep your description below 155 characters but as close to it as possible.

4. Keywords in H-tags

Use your keywords in headings and titles of paragraphs in your text, this does not necessarily have to be H1, if your largest H tags are H3, Google understands this perfectly and are just as strong as H1 tags on another site. The most beautiful is of course a beautiful structure with 1 H1 tag, and a number of H2 and H3 tags.

5. Keywords in the text

There is a lot of speculation about the best keyword density for a text, but of course your keywords cannot be missing. I recommend using them at least 1x at the top, 1x in the middle and 1x at the bottom of the page. At the top of the text is the most important, in the first paragraph. Make sure that you do not exaggerate because that can result in penalty points, especially if it is at the expense of readability. As long as the readability remains optimal, you don't have to worry if the keywords are very common.

Content is king

6. Extensive content

Articles below 250 words will rank less well, articles above 2000 words are great, because it looks like they know a lot about the topic and have taken the time to write the article. It is advisable to keep texts above 500, preferably 700 words, if you feel like making more work out of it, Google greatly appreciates this.

7. Page/website loading time

The faster your website finishes loading for your visitor, the better the page ranks. Therefore, optimize your images, use browser cache and G-zip compression. Even better is the use of a CDN network so that your website can be offered to the visitor quickly from different servers all over the world. You can get your loading time data on Google PageSpeed Insights for your site and they give you tips on how you can improve the loading time. To achieve high values is specialized work and certainly for CMS websites, if you want to be really fast you better work with HTML.

8. Duplicate content

The so-called duplicate content is harmful to your site. If you steal texts from other websites, this is very difficult. If your text appears on other sites but you were the first to publish the text, this is still not ideal although Google knows who was the first to have it. The best way to address such a website is to request that their text be modified or removed. Use Copyscape to find out if your texts or parts of your texts appear on the internet. The easiest way is to pay a bit and perform a bulk search for your complete website and to be able to paste texts and not only be allowed to do URL searches.

9. Duplicate content within the own website

Always try to use a www-re-direct so that the same content is not available on the internet without www and with www, always use texts on 1 page of course, in the column you can return things. You can go a little further and strip the trailing slashes at the end from the URLs and /index.html and index.php back to the domain name itself, so for example webstick.blog/index.html to webstick.blog.

10. Indicate Canonical

For example, if you have a separate homepage for users from England with practically the same text, you can indicate this to Google with rel=canonical in the meta tags of your page, so you will not be penalized for duplicate content.

Renew content

11. Frequently renewing content

Updated content is taken care of and relevant, you keep your visitors up to date, this makes your site rank a lot better if you regularly offer new content on a page. A factor here is the frequency and amount of text that is adjusted.

12. Keywords = Search

The exact matching of your keywords and the search query is stronger than a distribution or change the order of your long-tail keyword. For example: your keywords are "having a website created", you will then automatically be found on "have your website created" or "having a website created", but better if it is identical. That is why it is best to research well on which a lot of searching is done before you determine on which keywords you will optimize your page.

13. Link to authority websites

Relevant linking to pages on websites with a high PR, DA and PA is seen by Google as a positive addition to your content. Link on every page to 2 authority sites if possible (switch between 1, 2 and 3 links in order not to show a standard pattern).

14. No spelling errors / Defective grammar

Use a spell checker after you have written an article to ensure that all errors are corrected, this indicates that you want to provide a well-written text, this indicates to Google that the content would also be better. It is also wise to read the written text carefully as if you were reading it for the first time, so you usually discover quite a few errors in sentence structure and other things that spelling checkers do not pick up, such as having to build in here and there on the left or plural of a word instead of singular et cetera.

15. No HTML errors

The same applies here as for spelling, take care of your pages. If your entire site is free of HTML errors, this is of course a sign of excellence because almost no website meets this. In fact, even reputable websites sometimes have more than 100 errors on their homepage only, the website of the BBC or Yahoo are good examples of this. With a CMS website it is often practically impossible to remove all HTML errors, you would have to work with HTML for this, which in itself has many more advantages. Check at W3C your pages for HTML errors and warnings.

16. Design and additional content

The design is very important so that people like to come to your website, there always use a perfect theme like Divi Theme. Also,the longer they stay on it and visit all kinds of pages, the higher you will be in Google's search results. Google calls this Rankbrain, point 110 in this list. Having videos, images, but also charts, tables, summaries, calculation modules, etc. are seen by Google as valuable extra content for the page and increase its findability. It also keeps visitors on the page longer, which ensures that you will be found better.

17. Do not excessively link to other websites

If there are a lot of outgoing links on a page, this will be at the expense of your PageRank because you forgive too much "linkjuice" to the other pages to which you link. Certainly if many of the links are in the column and footer, this even suggests that links are being sold, which is completely harmful if Google gets that impression.

18. PR/Authority flow within the website

By linking pages on your website with high PA to pages of which you want to be found better can have a positive effect, linkjuice flows within your own site in this way. It is extreme to even work with nofollows links within your own website to exclude pages for which you do not need to be found from the transfer of PR such as /portfolio and /contact.

Error 404

19. 404 error pages

You should regularly check whether the pages you link to still exist, because that is certainly not easy to assume, many websites suddenly stop, and you then link nowhere or to a 404 error page . A good program to help you with this is Linkchecker.

20. Difficulty of texts

If your text is for a wide audience you should not write it in a way that places too many demands on a reader in terms of vocabulary and grammar, but you will be less likely to find it. Of course the text must run smoothly and have no grammar and spelling errors.

21. Ratio of advertisements and text

Too many advertisements, such as Amazon, Adsense, affiliate blocks do damage to the findability of your pages, especially if there is no really good text on such a page. Make sure the relationship is right and people can enjoy reading and the ads are not annoying.

22. Pagerank

Pagerank was replaced in 2014 for Page Authority and domain Authority. However, pages that were already indexed by Google at that time still have a PageRank. Pages with a higher Pagerank are found better, in principle the Pagerank means that many good and internal and external pages are linked to this page. But you better forget Pagerank and focus on Authority.

23. Trustrank

Trustrank is very important at the moment. Trustrank is more or less the same as DA and PA and is built on backlinks from well-known websites, the age of your domain, the presence of the complete company data with Chamber of Commerce and VAT number, telephone numbers on your website.

24. Number of levels from the homepage

The farther away a page from the homepage is structurally, the less Authority and Trustrank it picks up. It is therefore found to be worse, unless specifically linked to that page from other websites.

25. Length of the URL

Too long a URL would have a negative effect on findability. Try to have your keywords in the URL and nothing more.

26. Veto from Google’s editors

Employees at Google who rate pages manually can give them an extra boost or a manual reduction in findability.

27. Categories

Pages classified into categories with similar pages receive plus points for this, as it is convenient for the reader if there is comparable content as extra information.

Keywords in the URL

28. Keywords in the URL of a page

The page title also generally determines the URL for that page at CMS websites. So if you are right with the page titles, you are also automatically correct here. However, it can be set separately, so page title and URL do not have to match.

29. References and sources

A positive thing is when texts indicate who wrote it and when, and where certain information comes from and possibly where information can be found to verify the authenticity of texts.

30. Sitemap

Placing a sitemap.xml in the root of your domain and also neatly offering it to Google via Webmaster Tools is something that Google likes. If you use a www redirect, make sure that the sitemap has the same URL as the website www. Give the homepage a higher importance than the rest of your pages in the sitemap.

31. Ranking for multiple keywords

If a page is very high in SERP for other keywords, Google understands that this is good content and this page is quickly found better for other keywords. Writing long and strong content is here a search engine optimization factor.

32. Old pages

Pages that have been around for years but are regularly upgraded are even more popular with Google than brand new content, which they already appreciate very much. A factor here is keeping old texts well up to date if they are still relevant and possibly also indicating on the pages when they were last upgraded.

33. Parked domains

Parking domains on top of each other is basically just duplicate content and is definitely not recommended, unless you have a reason to do so that outweighs the fact that your website is found.

Contact data

34. Contact details

Because of Trust it is good to present a complete profile of your company and / or yourself on your contact page, the more extensive the better, make sure that the data on which your domain is registered is the same as this profile.

35. Number of pages

A good number of pages indicate that your website is not an average website but a website that must be taken seriously. A good number of content pages is 25 I think, if you have more than 100 pages you can call it a reasonable website. With more content you will of course be found much better in itself.

36. Good hosting

A good and fast hosting that is located close to your visitors and does not fall out too often and has other problems is important for Google rankings, in addition to that if your site is always "not there" visitors will stay away for that reason.

37. Privacy and General conditions pages

These pages are well appreciated and unmistakable on E-commerce websites and indicate that you are acting according to the rules.

Met SSL certificaat

38. SSL certificate

If you have a webshop, Google has clearly stated that they favor shops on https over shops on http. Certificates are no longer that expensive these days, so that should not be a reason to stop you from installing them, although installing them is often a hassle, but you can leave that to your designer. A disadvantage is that Pagerank and Alexa are no longer displayed in browsers.

39. Unique titles and descriptions

Try to keep the page titles and descriptions unique for all your pages to make sure that everything doesn't get confused for Google. Watch out if you copy pages as a concept in Wordpress that you do not forget to change the meta data for it!

40. Search engine optimization for mobile devices

Optimize your website for mobile devices with responsive design and ensure that this is a perfect layout that works 100% correctly for your visitors. You will probably only be found better on mobile because of this, but so many visitors nowadays, that this is starting to play a major role.


Points for domains

41. Your best keywords in the domain name

In the past this was very important, nowadays much less but it still seems to count. I personally now prefer the company name as the domain name. Please note: more than 1 hyphen in the domain name is less appreciated by Google.

42. Age of the domain (Domain age)

A domain that has been around for 12 years or more is worth gold, one can say if there are no weird things about it, of course. A brand new domain will get a boost in the beginning, if Google notices that no new pages and backlinks are added, it will slowly sink into the search results.

43. Pay the domain in advance

A domain that has been paid for 10 years ranks slightly better than a domain that has only been paid for 1 year. This is because people who carry out illegal activities on websites do not buy it for several years, so a trust factor.

44. Sub-domains with keywords

Subdomain: website-design.webstick.blog would rank better for "website design".

Domain changes ownership

45. Change of ownership

Changing the ownership of a domain is not good, especially if this happens more often. As a domain is in the hands of the same owner for a long time, the problem will disappear. Backlinks collected in the past would be weakened by Google as a result.

46. Domain = search term

If the words someone is looking for exactly match the domain name, this is an advantage provided that this website is seen by Google as a quality website, in case this is not the case, it is more or less ignored.

47. Whois Privacy

When in whois you do not want to say that you are the owner of a domain, there is apparently something to hide and this is not appreciated by Google, trust factor.

48. Penalties for other domains

If you have multiple domains in your name and you are seen by someone on another domain as someone who uses illegal techniques or is a spammer, this will have adverse consequences for all domains in your name.

49. Domain suffix (TLD)

TLD .nl ranks better on Google.nl and visitors via US IPs, on the other hand it makes sure that you are less well found worldwide, that would be better for that. You can also use a .com domain in Google Webmaster Tools to set that you want to rank better for the Netherlands with the same effect.


Points for backlinks

50. Total number of linking sites (backlinks)

The more different websites link to yours, the better. This is one of the most important factors for the findability of your website in Google and other search engines.


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51. Total number of linking pages (backlinks)

Regardless of whether these pages are on the same site, this is a ranking factor, I am talking about different links in the context, links that are in the footer or sidebar and that are all identical are seen as 1 link.

52. Number of linking C-class IPs

If you get all your links from the same server, this is not good, much better is the widest possible spread over different C-class IPs.

53. Page Authority and Domain Authority of linking pages

The higher your PA and DA from a page that links to you the more linkjuice your page picks up and this is distributed internally by the rest of your website.

54. PA and DA of the homepage of pages that link to you

A link from a page with PA 15 on a top website with a PA 90 homepage outweighs a PA 30 homepage from an unknown non-authority website. The same applies to Domain Authority.

55. Links from sites and pages in the same niche

Niche has become a very big factor in recent years, links from pages that are hardly related to your website's genre are hardly touched, but links from the same niche are indexed by Google and billed in a positive way.

56. In-content links

Links that are incorporated in the content of a page outweigh links in the author section under an article, links in the sidebar or footer. Good search engine optimization requires a complete network of links on all pages in the context itself.

57. .Edu and .Gov links

Websites with these TLD's, so from universities and government institutions are the top domains to get links from, these links are much harder to come by and are highly honored.

58. Title- en Alt-tags on images

If you take the trouble to give all your images at least title tags, but preferably also set the alt tags, this will benefit your Google SEO particularly well. The title tags can also give your visitors extra info about images and are therefore really useful.

Bad links

59. Bad neighbourhood links

Avoid links to your website from adult, gambling, and illegal sites. In some cases you have not requested this and are unable to remove these links. In that case you can use Google’s Disavow Tool to indicate that you want nothing to do with these links and therefore you will not be billed for it.

60. Outgoing Nofollow links

You can use nofollow links yourself to not give linkjuice to other websites. It is also important for webmasters not to have a dofollow link at the bottom of these websites on too many customer-built websites, certainly not site-wide, and certainly not if all these sites are on the same server. My tip is to make these types of links almost all nofollow or even just put the URL of your site under it without a link.

61. Incoming nofollow links

It is good to have a number of these in relation to dofollow links in order to have a natural looking link profile. They could not give themselves a linkjuice.

62. Natural link profile

This also means that you do not only have inbound links with top keywords with a large spread. So dofollow and nofollow links, links with top keywords and links with less good keywords for example with some extra words in it, and also links with your domain name and company name as anchor text, and even links with anchor texts such as "click here", "here" , "My website", et cetera. Also make sure you have all kinds of links such as links from comments, blogs, normal websites, articles, profiles, social media, press releases, and bookmarks.

63. Sponsor links, link partners

If a section in a column or page has a title like "sponsors" and "link partners", then Google knows that these are not the kind of links that should be rated high. Therefore, avoid such terms near the left.

64. Link title

You can also add a title to a link, this title is displayed when you move the cursor over the link. This title works as a kind of extra anchor text, although less heavy than the anchor text itself, but it is good to use them here and there.

Links for other languages

65. Links from domains with foreign languages

Why would a Chinese website link to yours? Google now also understands this and this is harmful to the Chinese site nowadays and your link will hardly count for your website. You may link to English sites with your Dutch website, Google understands that we all speak English. In any case, try to have as many Dutch links as possible and link to Dutch texts. If you can get a lot of links from English-language websites, make an English section on your website for this purpose to which those sites can link. Some work, but it can be rewarding.

66. Positive environment for the link

Google SEO understands whether the text around a link recommends something or rejects it, use positive words such as "beautiful website", "great advice" and so on in the sentences around it to give extra power to such a link.

67. Wikipedia

Links from Wikipedia though these are nofollow links seem to give an extra trust value to your website.

68. DMOZ

Links from old reliable sites in the same language as your website give extra Trust.

Links from Yahoo Directory

69. Yahoo Directory

Links from Yahoo Directory, like one of the oldest index sites, also seem to give extra trust.

70. Older links

The longer the links exist, the stronger they become.

71. Linking too much to each other

The so-called reciprocal links used to do very well in the past, but nowadays it's better to avoid having too many of them, Google doesn't like this game and punishes it. This can be solved by linking several websites and your partner to each other but from different websites, to different websites (triangle).

72. Original content without tricks

Do not try to be smarter than Google SEO, do not spin texts, do not use content generators such as articlebuilder.net, because Google will certainly understand that and such pages will never be ranked well and will also damage the rest of the pages on your website.

73. Not too many links from forum profiles

Since a lot of accounts are created on Forums and .edu sites only for the backlinks, they receive less value than was previously the case. This is to prevent spamming with worthless accounts on these types of sites.

74. Links with extensive text

The larger an article is, so the number of words, the heavier the links on such a page count.

75. Blocked website in search results

This option is already gone, but many sites have been judged on this recently, it turned out that three-quarters of the sites that blocked people were also dealt with harshly by the Panda algortime, so the option to block sites could probably be removed.

Google Chrome

76. Google Chrome Browser

Through its browser Google Chrome, Google collects results and statistics such as bookmarks that people save. If your website is stored a lot in browsers, this is of course very good because it cannot be manipulated with SEO.

77. Comments on articles

Comments and discussions about articles suggest that the content is loved by the public and increase findability, partly because it is also extra text on which one can be found again.

78. Query deserves diversity (QDD)

Query deserves diversity means that when someone searches for example "application" or an abbreviation such as "GDP" the search engine initially does not know what someone is looking for. also with them, and therefore not only the strongest results. Google will also take past searches from you into account to estimate what you mean.

79. Query deserves freshness (QDF)

Query deserves freshness means that if Google finds that for a search query the best result from hour to hour and day to day is always very different such as for "the weather today" or "Obama today" "earthquake Peru March 20, 2020 "then such searches are given a QDF label. In this case, newly released content is privileged even if it is from sites that normally do not rank well, even articles that have no links at all. QDF is registered by Google because blogs, news sites and search requests for a certain "fresh" topic suddenly pop up at the same time.

You can use this for SEO by writing an article about it immediately if something new is out, if you're lucky people will link to this article and you will get a lot of new visitors to your website with such articles.

80. Your browser's history

If you are logged in to Google, Google will see which sites you visit, in these cases these sites will in future be privileged in search results that are offered to you.

81. Chain searches

If you first search on "have website created" and then on "Wordpress", Google will pick this up and favor future searches on "wordpress website creation".

Geo location

82. Geo-location

Based on your IP, search results will favor locations near you over others.

83. Safe search

If you have set up a safe search, search results that are not suitable for young people will be filtered out.

84. Google Plus "friends"

If you have people in your Google+ as a friend, acquaintance, etc., and Google knows they have certain sites, these sites will be privileged in your searches.

Copyright complaints

85. Copyright complaints

Sites that are designated as Pirate sites are disadvantaged vis-à-vis copyright holders.

86. Corporate privileges

Big brands are put above smaller ones, they used to try to help the little ones a little extra, but you notice less and less of that.


Search engine optimization points for social media

87. Social "likes"

Many likes of the type Google+, Linkedin, and Facebook are used by Google SEO as a sign of quality for pages and websites.

Links in Tweets

88. Number of links in Tweets

A kind of backlinks via Twitter, small pieces of text with a link to pages.

89. Links via Tweets of authority on Twitter

Tweets from people or companies with a very good ratio, so many followers and they follow relatively few people and they have very many followers. Such Tweets are worth much and much more than the average for a page that would be linked to. Think of Twitter accounts of stars, ministers and the like.

90. Facebook shares and Re-tweets

Just like Re-Tweets, many shares provide a quality image of a page.

91. Links via Shares of authority on Facebook

Shares of people or companies with authority on Facebook. Think of Facebook accounts of stars, ministers and the like.

92. Pinterest pins

Extremely popular on mobile devices, pins are good for your site's findability.

93. Bookmark websites links

Bookmarks that refer to your site through bookmark sites (Bookmarking web sites) such as Mister Wong, Fark, or Delicious.

94. Google plusses

Although Google says that this is not an algorithm, we cannot believe that Facebook likes and Twitter followers are factors, but the Google pluses are not.

95. Social environment

Just like with backlinks, Google watches for followers from the same niche and country, which results in extra "points".


Points for comments on a website

96. Bounce rates / Residence time of visitors

If Google sees that visitors stay on your website for a very short time, this indicates that the content or layout is not attractive and Google is inclined to let you be found less well on this. You can also accidentally ensure a high bounce rate by, for example, not mentioning prices in the descriptions while you are selling expensive products.

People come to your site with a certain expectation and suddenly find products that are above budget and are quickly gone. Use titles and descriptions in such a way that people get an impression of what they can expect on your website. If people stay on pages for a long time after a Google search, this is a sign of quality.

Menu navigation

97. Menu navigation

If your menus are chaotic and people don't see the forest for the trees, this is a reason to rate your site less.

98. Google Webmaster Tools

With a GWT account you can check which pages are suddenly no longer found by Google and link them to existing pages. This way visitors are not sent to 404 pages, Google honors this. Do not link all nonsense URLs that you find in GWT with crawl errors, it is better to ban these with a robots.txt and submit a request in GWT to de-index these pages.

99. Customer ratings and reviews

These do particularly well at Google both on your own website, but certainly in Google Plus, Marktplaats, Linkedin etc. If your website is listed on sites that warn people of poor service and the like, it is of course particularly harmful and these are therefore negative reviews and reviews.


Points that Google SEO does not like

100. Over-optimization

Over-optimizing the website seems to result in penalty points, this is not my personal experience and I optimize everything to perfection but it is said everywhere. Apparently the limit is particularly high, which is over-optimization, so I would not be too afraid of this, apart from using too many keywords in articles, too high a keyword density, and certainly if the readability of the article suffers from it is not good.

101. Articles about or linking to “Bad Neighborhood”

Make sure your site has nothing to do with adult themes, medicines for potency, gambling games, etc. unless your website is really about this, then there is no other solution.

102. Forbidden techniques in search engine optimization

Doorway pages, cloaking, duplicate content, link spam, hidden text, hidden links, everything that Google says they would rather not find is very harmful to your site.

103. Commercials and pop-ups

I don't count Adsense or affiliate links here, but some sites are really annoying right from the start. They require you to register, pop-ups before you have even seen the site yourself, mandatory clicks on Facebook likes, etc. If a website is annoying for the visitor and it clicks or clicks away, this is bad for your SEO. Remember: Why would Google send people to such a website?

Panda algorithm

104. Panda algorithm

Het Panda algorithm means that articles with little, bad or spun content lose findability.

105. PA/DA over-manipulation

If you make all outbound links nofollow and also fiddle with nofollow within your own website, this could cause a Google penalty and is therefore bad for your search engine optimization.

107. Over-optimizing meta

It is not advisable to over-optimize meta title, description and keywords, or too many keywords. Try to optimize well without crossing the border.

Penguin algorithm

108. Penguin algorithm - Unnatural backlink pattern

Strange backlink patterns are picked up by Google Penguin and automatically punished. Penguin is smarter after every update and in principle automatically learns how someone gets his links. Too much manipulation of this is therefore not recommended, or you have to be a master in making sure everything looks natural.

The problem here is that almost all competitors are involved in backlink building, and if you do nothing, you will stay far behind despite Penguin. Therefore, study carefully what Penguin means if you want to be found well, and also regularly check what would have changed with the algorithm after updates. In any case, make sure that there are never too many links added in 1x, do not use automation for link building.

Tip: Where your links come from should be spread as much as possible, blogs, press releases, comments, social media. Forum profile links and links in comments are monitored by Google because they were often used by experienced link builders in the past, take it easy. The anchor texts and pages that are linked to must also have as much spread as possible. Also don't stop suddenly with link building, because that is of course unnatural!

108. Google pitfall (Google Dance)

In spite of having noted positive links for your website, Google can temporarily react in reverse and let you temporarily drop in the search engine results. They then monitor how you react to that. If these links suddenly disappear again, this is a sign that they were unnatural. Such behavior by Google has the name “Google Dance”.

109. Google Hummingbird

Google privileges pages of companies at someone nearby. Google is able to do this. geo-location and other resources to know where someone looking for something lives, works and is currently present. The exact keywords are sometimes less important than relevance in the text on the page.

Google Rankbrain

110. Google Rankbrain

Artificial intelligence that through experience with millions of search requests always tries to improve the relevance for the pages offered by Google. This means that the algorithm looks at what happens when someone clicks on a search result in the list that Google offers after someone has searched for something. The longer the visitor stays on the website, the better. It is also good if he visits various pages. A perfect program to manipulate this process is Pandabot. It is a browser that automatically performs searches and shows a positive behavior on the website. One hand washes the other with this program.

111. Voice search

In a voice search many people are more inclined to use more words and to ask questions than in a normal search.

112. Google Mobile First

In 2019, more than 60% of searches in Google came via mobile devices, and that will increase again this year. It is therefore important to make your website responsive to all possible browsers and devices.


Search engine optimization points for brand names

Brand name search

113. Brand name search

Many searches from people on your brand. Google quickly finds out what a brand is by searching for "Webstick Twitter account", "Webstick address data" and the like. Your Google SEO will improve considerably as more is searched for on your brand (company name).

114. Brand name in anchor texts

The anchor text on the left often contains a brand name, this is a strong sign.

115. Twitter brand name

Beloved brands have a lot of followers on Twitter and a high ratio, the ratio between followers and following is 10: 1 or more.

116. Facebook Apps

Brands use Facebook Apps within their account on Facebook.

117. Registered employees

Brands have registered employees on their own site on a page like "Our Team" as well as on their LinkedIn account.

Brand name in the news

118. Brand name in the news

If popular news websites often mention a certain term, it is probably a brand.

119. The lack of links

Brand names are often mentioned without linking to their site, for example www.webstick.nl but without pasting a link into it. They know how to find the site as well with brands.

120. RSS feed subscribers

Having an RSS feed with many subscribers is a very strong sign, few people subscribe to RSS unless there is really something special to get.

121. Multiple locations

Companies that are located at multiple addresses are clearly not your average company.

122. Trade register registered

Companies that are officially registered with the trade register naturally receive plus points from Google SEO. A trust factor.


Google SEO tools

123. Disavow tool

You can check in Webmaster Tools yourself what backlinks you have, and also what backlinks have recently been added to your site. Then you have the disavow tool available to reject links yourself that you think might be harmful.

124. Crawl errors

Again via Webmaster Tools you can see which 404 errors there are and make redirects in your .htaccess or you can reject these URLs with a URL removal request (also in GWT). If you submit such a request for URLs, at the same time always make sure that you also reject it via your robots.txt file.

125. Reconsideration request

If you think you have been penalized by Google for certain reasons, and you have corrected this, you can submit a reconsideration request. Submit it to review your site again and remove the punishment. Always provide clear text and explanation for such a request, do not always submit new requests and only after having tried to correct in good faith.



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