Picking Music for TikTok: Best Practices [2023] 💥
Choosing the right music for TikTok can make or break your content. It's vital to select tracks that not only fit your content but also appeal to your audience, enhancing virality. Here, we'll dive deep into the best practices for picking TikTok music, making your videos stand out.
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Understanding the Importance of Music in TikTok
TikTok's User Guide mentions that music is a fundamental aspect of the platform. It has the power to amplify emotions, set the mood, and create a connective thread between seemingly disparate content. By selecting the right soundtrack, you enhance the overall impact of your TikTok video, ensuring that it resonates with viewers.
Stay Updated with Trending Tracks
Just like with viral dance challenges, certain tracks can trend on TikTok. By aligning your content with these trending songs, you increase the chances of your video being discovered. Check TikTok's "Discover" page regularly, and stay updated with popular tracks that creators are using.
Know Your Audience
Every TikTok audience has distinct musical preferences. For instance, a younger audience might resonate more with pop hits, while an older demographic might appreciate classics or instrumentals. Tailor your music choices to the preferences of your followers. Doing so not only retains current followers but also attracts similar viewers. If you're uncertain about their tastes, analyzing comments or running quick polls can be illuminating.
Use Original Sounds or Create Your Own
TikTok allows creators to use original sounds or even create their own. This is an excellent way for influencers and brands to establish a unique audio identity. By doing so, you make your content instantly recognizable, and viewers might even associate specific sounds or jingles with your brand. For more about establishing brand identity on TikTok, consider reading about TikTok for Business.
Check for Copyright Restrictions
One of the crucial aspects of picking music is ensuring that you're not infringing on any copyrights. TikTok has licensing agreements with many record labels and publishers, but not all songs are available in every region. Before posting, check the track's availability in your country. If you face issues with music copyrights or encounter problems with your content, refer to the TikTok report a problem page.
Optimizing Music for Engagement
While ensuring security on your account, also remember that music can play a significant role in boosting engagement. Here are a few tips to optimize your music choices for better engagement:
Select Catchy Hooks
Instead of using an entire song, focus on the catchiest part, typically the chorus. This ensures that even viewers who watch for a few seconds get the essence of the track and its relation to your content.
Sync Visuals with Beats
When your video visuals are in sync with the music beats, it creates a seamless experience for the viewer. This synchronization can be particularly impactful in dance videos or content that has a rhythmic component.
Volume Balancing
Ensure the music volume doesn't overpower any spoken content in your video. Balance is crucial. If viewers can't understand what's being said, they might skip or not engage with your content fully.
Test and Iterate
Every audience is different, and there's no one-size-fits-all approach. It might take a few attempts to understand what kind of music resonates best with your followers. Don't hesitate to test different tracks, analyze the response, and iterate based on feedback. For insights on how your content performs, delve into TikTok Analytics for Viral Success.
Final Thoughts
Selecting the right music for your TikTok videos is a blend of understanding trends, knowing your audience, and optimizing for engagement. With these best practices in hand, you're well-equipped to pick tracks that enhance your content's appeal and virality. And, if ever you run into issues, from freezing Android app problems to login issues across devices, we have resources to help you navigate and resolve them. Here's to creating compelling TikTok videos with the perfect soundtrack!