Webstick.blog logo Wordpress, Design, SEO, Speed blog

12 Winning TikTok Trends for Businesses [2023] 💥

12 Winning TikTok Trends for Businesses

In the dynamic world of TikTok, staying ahead of the trends is pivotal for businesses seeking growth. For brands, leveraging these trends can pave the way for more engagement, reach, and relevance among the platform's audience. Here, we dive into 12 TikTok trends that businesses shouldn't miss out on.


1. User Generated Content (UGC)

TikTok User Guide emphasizes the power of UGC, as it allows users to create content around a brand or product. Encouraging your audience to create videos using your products can boost brand visibility and trustworthiness.

2. Hashtag Challenges

Hashtag challenges are a driving force for engagement on TikTok. They involve brands setting a challenge with a specific hashtag and urging users to make content around it. Such challenges can enhance brand recognition and offer a platform for UGC.

3. Collaborations with Influencers

Partnering with TikTok influencers offers brands a broader reach. Influencer marketing on TikTok is not just about reach; it’s about leveraging the influencer’s creative style to resonate with a newer audience.

4. Educational and 'How-to' Videos

Brands can position themselves as thought leaders by sharing educational content. From makeup tutorials to DIY crafts, 'how-to' videos can demonstrate the utility of products. TikTok for education further emphasizes the potential of informative content on the platform.

5. Duet Feature

Duets allow users to interact with another user’s video content, creating a split-screen format. Brands can use this feature for collaborative promotions, or to engage with users. If you face glitches, here's a guide on fixing duo feature glitches on TikTok.

6. Trending Soundtracks

Music is a cornerstone of TikTok. Brands can harness trending soundtracks to make their videos more engaging and in-line with popular content. If you find your video has no sound, refer to the guide on why TikTok might not be playing sound.

7. AR Filters and Effects

Augmented Reality (AR) filters and effects elevate video content, making it more interactive and appealing. Brands can even collaborate with TikTok to create custom filters specific to their campaigns.

8. Behind-the-Scenes Content

Humanizing your brand is crucial. Behind-the-scenes videos of how products are made, office tours, or employee takeovers can make a brand seem more authentic and relatable.

9. Shopping and E-commerce Integration

With TikTok's e-commerce integrations, brands can tag products in their videos. This allows users to directly purchase from within the app, bridging the gap between content and commerce.

10. Analytics and Insights

For businesses, understanding user engagement is vital. TikTok provides insights on video performance, user demographics, and more. Dive deeper into how TikTok analytics can help achieve viral success.

11. Engaging with Current Events

Brands can stay relevant by engaging with current events, holidays, or trending topics. This does not only mean global happenings but also trends specific to the TikTok community.

12. Voiceovers

Voiceovers are becoming increasingly popular, allowing creators to add narration to their videos. This can be particularly useful for brands looking to add context or information to their content without overlaying text.


Adapting to the ever-changing TikTok trends is essential for businesses aiming to stay relevant on the platform. From leveraging UGC to harnessing the power of analytics, there are numerous strategies to explore. To get started, ensure your TikTok account's security with the 2-Step Verification. And if you ever run into any issues, always refer to the TikTok report a problem page or check out the articles on why TikTok might not be working or how to address a locked TikTok account.

Scroll up