Astra vs Essentials Theme comparison 
ASTRA vs ESSENTIALS
Essentials vs Astra, both of these themes come standard with the free version of Elementor which is great because Elementor Pro is one of the best page builders out there for Wordpress at the moment. A big difference is that Astra is sold through their own site and Essentials through the Themeforest marketplace.
ASTRA THEME (Essentials vs Astra)
We start in this Astra vs Essentials comparison with the Astra Theme which does not automatically mean it would be better. Let's show what Astra is best suited for. The fact is that 1.253.898+ people have a site with Astra, so there must be something special about it. The strength of Astra is speed, there is only a similar theme in terms of speed and that is Generatepress. The faster your website, the higher in Google, the longer visitors stay on your site and more. Speed is very valuable today. With Astra you are in professional hands in that regard. Webshops must also be fast, which means more turnover. Let's start with that because Astra is built to build beautiful super fast loading shops.
Astra is optimized to achieve more conversion for your shop and generate more sales. A shop made with Astra is simply much faster than with any other theme. On the Astra website you can see how this was tested against 50 other top themes. A fast loading webshop is not only appreciated by your visitors but also by Google. This increases your shop in the SERP of Google and this attracts additional visitors. Your visitor numbers and their appreciation therefore increase exponentially.
Astra offers great possibilities to style your shop exactly as you want without the need for any technical knowledge. This was unthinkable a few years ago. Ok you can install all existing Woocommerce plugins without worrying about compatibility issues.
Furthermore, Astra offers a range of modern options for shops that will make your webshop a real success such as: Infinite Scroll, Adaptable grid settings, Off-canvas sidebar, Quickview, Dropdown cart and more. You can find more on this right here.
I would also like to say in this Astra review that the theme is not only well responsive, but special attention has been paid to create a perfect design and ease of use for mobile web shops. This in view of the increasing sales via mobile devices, which is likely to exceed 50% next year.
It is also worth mentioning that you can adjust the complete check-out page to your wishes. A poorly constructed checkout page can quickly cost you a percentage of your sales. You see, in the field of e-commerce, the Astra team has thought of everything.
You can control Astra through its own panel and the Wordpress customizer but the theme is prepared for the use of an elite page builder. Preferably Elementor, although DiviBuilder, Thrive Architect, BeaverBuilder, and WP-Bakery pagebuilder are certainly also good alternatives.
My first choice, Elementor, has a free and a pro version. Perfect is of course AstraPro + ElementorPro, it depends on your budget what is best for you. It doesn't have to cost anything since Astra also has a free version with fewer options than we present here in this Astra Theme review.
ASTRA THEME REVIEW: LOADING TIME
As can be seen below, the Astra theme has unprecedentedly fast loading times. No matter where you run tests, at Google, GtMetrix, Y-Slow or Pingdom, it always scores phenomenally. These are renowned speed tests and as I said earlier, only the theme Generatepress is able to match such results.
Astra gives you access to a library with demo sites or starter websites from which you can start your project. These can be installed with one click via the importer. There are 3 types you can use without a page builder, and demos made with Elementor and BeaverBuilder. Once such a demo has been installed, you can start putting your own logo in it and adapt the design, photos and texts to your wishes. Technical knowledge is not required for this.
ASTRA SCHEMA MARK-UP
Schema are short snippets of information that the search engines would like us to add to our pages so that they have a better idea of what exactly can be found on that page. Doing so will reward you with a better display of your website in search results. Astra automatically adds Schema mark-up to your pages as they show here.
ASTRA HEADERS, FOOTERS, 404
Astra Transparent Headers, Astra Custom Header and Astra Custom Footers are PRO features that allow you to style your complete header and footer however you want without technical knowledge. The same goes for your 404 pages, by the way. You can offer different headers to different user groups in your system.
Astra has so much more to offer, but I'm not going to list it all, as announced at the beginning, here you'll find a beautiful overview with all the features that Astra has to offer.
ASTRA THEME REVIEW: MY OPINION
You will agree with me that Astra is a very special theme that stands head and shoulders above most other themes. I am only talking about the PRO version of course because the free version of no theme can compete with the top themes today. I personally work with Astra in combination with Elementor and as a professional designer it is one of my favorite themes together with the Divi Theme which can be used anywhere, anytime. Astra actually has no weaknesses and I can definitely recommend it.
ASTRA THEME REVIEW: PRICING
You can have Astra as of $ 41 for a year, you can build as many sites as you want, that is no money compared to other themes. If you have a little more to spend, you supercharged your Astra with the Mini Agency Bundle for $ 169 a year, probably the best option for businesses, including the Elementor page builder. That is certainly also a good price since most other themes work with licenses that only apply to 1 website, with Astra the number of websites is unlimited. If you add a little more, you immediately have the top package for $ 249 per year with all the great plugins they have. All in all, Astra is definitely recommended and has very interesting deals if you purchase a lifelong package with huge discounts.
ESSENTIALS THEME (Essentials vs Astra)
Essentials is one of the Wordpress themes that is rapidly emerging. Not surprising because the theme offers many special qualities and is 100% compatible with the most popular page builder out there, Elementor. The theme is suitable for any kind of webshop, blog or website. This theme excels in a huge number of demo websites and demo pages, just like another theme from Pixfort: Soledad. What immediately struck me is that they have copied a lot of Divi , the most popular theme there is. This includes the animations, the Shape Dividers and much more. Those are things that made Divi unique, but in Essentials you have a kind of Divi copy.
Below you can see the rating that Essentials gets from people who bought the theme, and I must immediately say that 4.96 is an absolute top score. Such high ratings are very rare and so I certainly expect this theme to rise even further in the rankings.
ESSENTIALS INSTALLATION AND DEMOS
Installing Essentials is very easy. The theme does not have a free version so you will have to buy it first and it can simply be installed via the standard Wordpress theme installer.
It is recommended to install one of the many ready-to-go designs. Essentials offers about 30 very nice complete designs for web shops in all niches out there, so furniture, tools, clothing, etcetera. The theme is still very new and there will certainly be many more website demos soon. In addition to the website demo, you can also choose from 585 individual page demos. All demos are available for both Elementor and WP-Bakery Pagebuilder, both page builders that you can use with this theme.
We perform a speed test with the theme under quite optimal conditions, so with cache plug-in and all images optimized. This theme indicates that it is also specialized on loading times and the results are very good as can be seen in the image below, but there are much faster themes of course.
with optimized images and cache plugin
ESSENTIALS HEADER & FOOTER BUILDER
Essentials offers one of the best Header & Footbuilders that allows you to style your header just the way you want without any technical knowledge. Essentials also has a dozen standard header styles that can be installed with 1 click.
ESSENTIALS THEME REVIEW: PAGE BUILDERS
All material such as demos comes in Essentials for 2 good page builders. You can use both a tuned Elementor-Free and a tuned version of WP-Bakery page builder, however you want. If you are going to use Elementor it is definitely worth buying Pro version.
ESSENTIALS THEME REVIEW: ELEMENTS
The Essentials Theme is packed with elements, below I will discuss a few separately if you want to know more then check out their own site where you can find info all over all elements. I have to say that the quality and number of elements are impressive, this is a great theme. So much has been copied from Divi that there is no other option already has the Divi Theme even more gadgets.
ESSENTIALS SHAPE BUILDER
For example, as mentioned earlier this has been copied from Divi, the Shape-Builder is a great tool. You can create beautiful backgrounds made of shapes on pages as well as blog articles and in different sections if you want. These shapes can even move and colors can be adjusted very quickly.
Divi had it and now more and more themes are coming with it, a built-in pop-up Builder. I must also say that Essentials did not just copy stuff but did its best to surpass Divi. This Pop-up Builder is great and offers a lot of standard pop-up layouts. All buttons in the menus can be linked with pop-ups and pop-ups appear, for example, when visitors lowered pages so that you can quickly tell them something with your pop-up.
WOO: ENHANCED PRODUCT PAGE
With Essentials you can also build a very professional webshop. There is no lack of the best possible features for Woocommerce as good themes specialized on Woocommerce such as Ocean-WP have. Enhanced Product Page allows you to display your products in different styles to enhance your products.
ESSENTIALS WOO: WISHLIST
Wishlists have been around in themes for a long time and are very practical. Your customers can record in their account what they want to order later in your webshop by clicking a heart next to the product.
WOO: SLIDING CART
Your shopping cart can be called up at any time and will slide in nicely from the right. I'll leave it at this because there is so much more that this theme can do, but via the button below you can view it all on Essentials own site if you want.
ESSENTIALS THEME REVIEW: CONCLUSION
This is one of the best themes out there to build both websites and web shops and it is rising in the rankings and with every upgrade it is better again. It works perfectly with the Elementor pagebuilder and that's great. I previously indicated that Essentials is a kind of copy of Divi, although Divi is even better, I think. Therefore, as good as Essentials is, I would rather take Divi if you want even more options.
Of course, a large team has been working on Divi for years and it is therefore a lot more stable and without errors. Also, Divi can be installed on as many sites as you want and it only costs $ 89 and comes with the Divibuilder full version! Essentials comes with Elementor, but that's the free version we're talking about then. Essentials costs $ 59 per website you have and is well worth the money, but if you have multiple websites then Divi is without doubt the better choice.
Essentials vs Astra conclusion
First of all, thank you for reading this Essentials vs Astra comparison to the end. These themes are both great and can be used for anything. Astra's strengths are the incredibly fast loading times and the flexibility with which everything functions, the beautiful design (also for shops) and the price. Essentials has many more settings and everything can really be adjusted, provided you can find these settings in the abundance of them of course.
Depending on what is important to you, one or the other theme may be more interesting. Please note that if you have multiple websites, Essentials will require you to purchase a separate $ 59 license for each, while Astra has great deals and renewal of your license costs only 40% over the next few years. Finally, half a year of support alone costs around 40 euros at Essentials, which is of course absurd. Winner: Astra.
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