Snapchat Geofilters: The Ultimate Designing Guide [2023] 💥
With the increasing popularity of Snapchat as a social media platform, using Snapchat Geofilters has become essential for brands and individuals alike. This guide dives deep into the world of Geofilters, helping you design and maximize their impact for your audience.
Advertisement
What Are Snapchat Geofilters?
Snapchat support defines Geofilters as special overlays that communicate the "where and when" of a Snap in a fun way. They can be used at specific locations or during particular time frames. Users might see a Geofilter from a friend's birthday party or from a big event in their city. Brands also use them for promotion or to increase engagement during specific campaigns or events.
Why Use Snapchat Geofilters?
Before diving into the design process, understanding the importance of Geofilters is crucial. They provide context to Snaps, making them more engaging. Plus, they offer brands a unique way to interact with their audience. With the right Geofilter, users are more likely to share Snaps, leading to increased visibility and boosting story views.
Steps to Design Your Geofilter
The design process is central to creating an effective Geofilter. Following these steps ensures you’ll make a splash on Snapchat:
1. Define Your Purpose
Every Geofilter should have a clear objective. Are you promoting an event, a location, or a specific date? Or are you aiming to increase brand awareness? Identifying your goal will guide your design choices.
2. Know Snapchat’s Guidelines
Before designing, familiarize yourself with Snapchat's guidelines. Ensure your design is appropriate for all ages, doesn't include logos or trademarks you don’t have rights to, and is original content. Stay away from photos or excessive text. Snapchat prefers simple, visually appealing designs that don’t cover too much of the screen.
3. Choose Your Geofilter Type
There are mainly two types: On-Demand and Community. On-Demand Geofilters are usually for businesses or individual events and might come with a cost. Community Geofilters are free and are for cities, landmarks, or public locations. Choose based on your objective.
4. Start Designing
Begin with a 1080x2340px canvas. Use transparent backgrounds. Remember, your design should complement a user’s photo, not overshadow it. Use tools like the Snapchat Lens Studio for more advanced designs.
5. Test Your Design
Before submitting, check how your design looks on different devices and against different backgrounds. This ensures its visibility and appeal across various scenarios.
6. Set a Time and Location
Decide how long and where you want your Geofilter to be available. For events, the duration might be a few hours. For businesses, it might be continuous. Using the Snapchat tool, you can draw a geofence, determining where the Geofilter will appear.
7. Submit for Review
Once satisfied, submit your Geofilter to Snapchat for review. This process can take up to a few days. It's essential to plan in advance, especially if you have a specific date in mind.
8. Analyze and Adapt
After your Geofilter is live, use Snapchat Analytics to measure its performance. Track metrics like views and uses. This data will help refine your future designs or campaigns.
Frequently Asked Questions (FAQs)
Here are some common queries related to Geofilters:
What's the difference between a filter and a lens?
While both are overlays, filters are static designs or templates, whereas lenses can involve animations or 3D effects. For a more in-depth comparison, check out filters vs. lenses effects guide.
How much does it cost?
Community Geofilters are free, but On-Demand Geofilters have varying costs, depending on the location's size and the duration. Always check Snapchat's current pricing before planning.
Can I edit a live Geofilter?
No, once a Geofilter is live, you can't edit it. However, you can take it down and submit a new one. Always double-check your designs before making them live to avoid any mistakes.
Conclusion
Snapchat Geofilters offer an exciting and engaging way to connect with audiences. Whether you’re a brand looking to promote an event or an individual celebrating a special moment, a well-designed Geofilter can amplify your presence on Snapchat. By following this guide and keeping in tune with Snapchat's guidelines, you’re well on your way to mastering the art of Geofilter design.