Astra Theme vs Genesis Framework  💥
Astra vs Genesis Framework, both are made to achieve super fast loading times for your website(s). Astra is a theme and Genesis is a framework in which one can choose one of the 40 themes that belong to it. Both Astra and Genesis Framework are very popular and installed on hundreds of thousands of sites.
ASTRA REVIEW (Astra vs Genesis)
Astra Pro is an elite Wordpress theme that is only sold on their own site.
In my Astra Theme review for  I explain what Astra is best suited for. The fact is that 1.653.898+ people have a site with Astra, so there must be something special about it. The strength of Astra is speed, there is only a similar theme in terms of speed and that is Generatepress. The faster your website, the higher in Google, the longer visitors stay on your site and more. Speed is very valuable today. With Astra you are in professional hands in that regard. Webshops must also be fast, which means more turnover. Let's start with that because Astra is built to build beautiful super fast loading shops.
Astra is optimized to achieve more conversion for your shop and generate more sales. A shop made with Astra is simply much faster than with any other theme. On the Astra website you can see how this was tested against 50 other top themes. A fast loading webshop is not only appreciated by your visitors but also by Google. This increases your shop in the SERP of Google and this attracts additional visitors. Your visitor numbers and their appreciation therefore increase exponentially.
Astra offers great possibilities to style your shop exactly as you want without the need for any technical knowledge. This was unthinkable a few years ago. Ok you can install all existing Woocommerce plugins without worrying about compatibility issues.
Furthermore, Astra offers a range of modern options for shops that will make your webshop a real success such as: Infinite Scroll, Adaptable grid settings, Off-canvas sidebar, Quickview, Dropdown cart and more. You can find more on this right here.
I would also like to say in this Astra review that the theme is not only well responsive, but special attention has been paid to create a perfect design and ease of use for mobile web shops. This in view of the increasing sales via mobile devices, which is likely to exceed 50% next year.
It is also worth mentioning that you can adjust the complete check-out page to your wishes. A poorly constructed checkout page can quickly cost you a percentage of your sales. You see, in the field of e-commerce, the Astra team has thought of everything.
You can control Astra through its own panel and the Wordpress customizer but the theme is prepared for the use of an elite page builder. Preferably Elementor, although DiviBuilder, Thrive Architect, BeaverBuilder, and WP-Bakery pagebuilder are certainly also good alternatives.
My first choice, Elementor, has a free and a pro version. Perfect is of course AstraPro + ElementorPro, it depends on your budget what is best for you. It doesn't have to cost anything since Astra also has a free version with fewer options than we present here in this Astra Theme review.
ASTRA THEME REVIEW: LOADING TIME
As can be seen below, the Astra theme has unprecedentedly fast loading times. No matter where you run tests, at Google, GtMetrix, Y-Slow or Pingdom, it always scores phenomenally. These are renowned speed tests and as I said earlier, only the theme Generatepress is able to match such results.
Astra gives you access to a library with demo sites or starter websites from which you can start your project. These can be installed with one click via the importer. There are 3 types you can use without a page builder, and demos made with Elementor and BeaverBuilder. Once such a demo has been installed, you can start putting your own logo in it and adapt the design, photos and texts to your wishes. Technical knowledge is not required for this.
ASTRA SCHEMA MARK-UP
Schema are short snippets of information that the search engines would like us to add to our pages so that they have a better idea of what exactly can be found on that page. Doing so will reward you with a better display of your website in search results. Astra automatically adds Schema mark-up to your pages as they show here.
ASTRA HEADERS, FOOTERS, 404
Astra Transparent Headers, Astra Custom Header and Astra Custom Footers are PRO features that allow you to style your complete header and footer however you want without technical knowledge. The same goes for your 404 pages, by the way. You can offer different headers to different user groups in your system.
Astra has so much more to offer, but I'm not going to list it all, as announced at the beginning, here you'll find a beautiful overview with all the features that Astra has to offer.
ASTRA THEME REVIEW: MY OPINION
You will agree with me that Astra is a very special theme that stands head and shoulders above most other themes. I am only talking about the PRO version of course because the free version of no theme can compete with the top themes today. I personally work with Astra in combination with Elementor and as a professional designer it is one of my favorite themes together with the Divi Theme which can be used anywhere, anytime. Astra actually has no weaknesses and I can definitely recommend it.
ASTRA THEME REVIEW: PRICING
You can have Astra as of $ 41 for a year, you can build as many sites as you want, that is no money compared to other themes. If you have a little more to spend, you supercharged your Astra with the Mini Agency Bundle for $ 169 a year, probably the best option for businesses, including the Elementor page builder. That is certainly also a good price since most other themes work with licenses that only apply to 1 website, with Astra the number of websites is unlimited. If you add a little more, you immediately have the top package for $ 249 per year with all the great plugins they have. All in all, Astra is definitely recommended and has very interesting deals if you purchase a lifelong package with huge discounts.
GENESIS FRAMEWORK (Astra vs Genesis)
In this Astra vs Genesis comparison, we now move on to the Genesis Framework. We take a look at what this framework has to offer for Wordpress websites. It was recommended by Joost de Valk of the well-known Yoast SEO plug-in, by Matt Cutts from Google, and even by Matt Mullenweg (founder of Wordpress). There are of course no better references. The system is very safe, very fast due to great coding and very reliable.
One can purchase a single theme in combination with the Genesis Framework or choose for Genesis Pro which gives access to the complete collection of 40+ themes that Studiopress (designer of the Genesis Framework) has to offer. You can then build as many sites as you want with it. You will also receive hosting for all your sites for a year WP Engine. WP engine is the best hosting one can imagine for Wordpress. You get full service, so they do everything for you. The server is completely optimized to run Wordpress at lightning speed and is very secure.
GENESIS FRAMEWORK THEMES
As mentioned, you can also just choose one of the themes and with the standard theme "Open Source" you only pay $ 59. The Genesis Framework can be used on any server. Most other themes will cost you 99 or 129 dollars. Below I show a number of these themes. Click on the images for a live preview.
Open Source Genesis Theme
Corporate Pro Theme
Authority Pro Theme
Metro Pro Theme
There are themes for every conceivable niche. All these themes have a perfect code and are super fast. The ease of switching themes and installing them are certainly one of the strengths of the Genesis Framework.
As mentioned earlier, the Genesis Framework has the best possible references (Google, Yoast and Wordpress itself). The framework was developed by Greg Boser (SEO expert) and is written in the cleanest code out there, with no errors. Let's just say the search engines love it.
Apart from the perfect code, Genesis delivers rich snippets to the search engines via Schema microdata. The search engines love this too and ensures your site is found even better. Additional information is also added to your title and description in Google search results. Below you can see how well Genesis (= WP Engine) scores compared to other well-known frameworks such as Wix.
The Genesis Framework offers a sea of options for SEO settings, making the use of an SEO plugin completely unnecessary.
Genesis notices immediately when you install an Open Graph plug-in and will start using its data so that everything remains compatible.
For the first time, I am going to report something to you here in this Genesis Framwork review regarding the Genesis Framework and its themes, which is less positive for some. As far as features are concerned, it is absolutely impossible with a phenomenon like Divi by Elegant Themes. I mean to say that with Divi there are endless possibilities to customize everything and build a very futuristic site. Also with Genesis you have many options and it works nice and smooth but the two cannot be compared in that regard.
In itself it is nothing negative for others like for me. I don't believe that a spectacular design offers more results than a sleek and good design, which loads much faster. On the contrary, I spend little time on beautiful backgrounds and rotating and moving parts of the site. Everything has to work perfectly and above all be displayed very quickly in browsers, which brings more money. I certainly try not to denounce Divi here, because I am also very positive about Divi. Also a great platform.
GENESIS THEME UPDATES
Since themes in the Genesis Framework are automatically used as a child theme, any changes you made to your design are never removed in the case of automatic Wordpress updates.
GENESIS THEME SECURITY
Given the high professional level of the developers, the code is resistant to hackers. As soon as there is a new version, your theme will also automatically upgrade if you have set it that way. Due to the clean code that is used, no errors occur in the design after an upgrade, which is often the case with many other themes. Many themes also have code that is prone to being hacked and here you have the guarantee that this will not happen, especially if you use their perfect WP Engine.
There are 4 options for beginners through to full time pros. The cheapest option is to use Genesis Framework with their Open Source theme. This costs $ 59 and you can compare this with Astra or Generatepress which are very fast, quite sober, very popular themes. Option 2 is one of the 40 themes to find out what specializes in your niche. The cost is $ 99 to $ 129. Option 3 is Genesis Pro, this gives you access to all 40 themes and you can build as many sites as you want. Genesis Pro costs $ 360 per year. Option 4 is WP Engine, with this you are on their WordPress specialized server with your websites which makes them really fast and you have nothing to worry about and manage CDN and much more. Click the link to know more. Highly recommended, but of course more expensive than the previous options. With WP Engine you automatically get access to Genesis Pro.
GENESIS THEME REVIEW CONCLUSION
The Genesis Framework really belongs to the top frameworks out there. The only thing that can be noticed is that the Themes are less customizable compared to those of some competitors like Divi. Of course this is not the most important for everyone. I would say for a serious company this is better than Divi. Especially if you take WP Engine which takes everything out of your hands and they make your sites really fast is great.
Genesis vs Astra comparison conclusion
For starters, thanks for reading this Astra Theme vs Genesis Framework comparison to the end. Astra is a great theme which is one of the top 3 fastest themes for Wordpress. Apart from that, the theme is very well put together and also looks very good. Astra works very well with the best page builder for Wordpress called Elementor. Astra is more suitable for beginners and people who don't want to spend too much, Genesis is suitable for medium to large companies with multiple sites that have no problem paying a little extra to purchase WP Engine, the top version of Genesis that allows the websites on their antisocial fast hosting. For both systems applies that it is for people who prefer speed over design, otherwise it is better for Divi.
The Genesis Framework lets you build great fast websites that look just as good. Too many bells and whistles are not necessary to generate a good turnover, people want to bind visitors by quickly serving them the pages without waiting. Therefore, for large companies and for example affiliate marketers who want to make money with their site and multiple websites, WP Engine is best. This is a fully controlled managed hosting system which is optimized on Wordpress and speed. You do not need to install any CDN or cache plug-ins, the loading times of your websites are lightning fast without having to do anything about it. This in combination with the fast Genesis Pro which is included in WP Engine, it virtually can't go any faster. WP Engine + Genesis Pro let you build as much site as you want and you get 100% support with it. Well it costs a little money but you are also in the front row.
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