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How to Boost Conversions with A/B-Testing in WordPress [2024] 💥

How to Boost Conversions with A/B-Testing in WordPress

Every website owner's dream is to have a site that drives traffic and converts visitors into loyal customers or subscribers. But with the vast array of designs, content styles, and layouts available, how can one determine which version of a page or an element within a page works best for their target audience? The answer lies in A/B testing.


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A/B testing, sometimes called split testing, involves presenting two or more variations of a page to different visitors at the same time and analyzing which version drives more conversions. This might sound like a complex task, especially if you're using WordPress. However, the right tools and methods can make the process seamless.

While numerous solutions claim to assist with A/B testing on WordPress, there's one that stands out, offering both flexibility and intuitive user experience - the Divi Theme. But, before we delve into Divi and its features, let's explore the essence of A/B testing in more depth.

Why A/B Testing is Crucial for WordPress Websites

A/B testing allows you to test different elements of your website, from headlines, images, buttons, to entire layouts, determining which resonates best with your audience. By comparing two or more versions of a page, you can ascertain which one performs better in terms of conversions. This ensures that the final design or content choice is data-driven, maximizing your chances of success.

Enter Divi: The Perfect Solution to WordPress A/B Testing

While there are various plugins and solutions for A/B testing on WordPress, none compare to the power and flexibility offered by the Divi Theme, particularly with its Divi's Split-Testing functionality. Designed to meet the needs of modern websites, Divi's A/B testing tool, known as Divi Leads, integrates seamlessly with the Divi Builder, allowing users to test and optimize their pages with ease.

What Makes Divi's Split-Testing Stand Out?

Divi Leads is not just another A/B testing tool; it's a comprehensive system integrated right within the Divi Builder. This means that anything you can create or edit with Divi can be tested. Want to see if a green button performs better than a blue one? Or perhaps, if a particular testimonial increases sales? Divi Leads makes it all possible.

The true beauty of this tool is that it's not just for designers or developers. Even if you're a beginner, you can set up, manage, and track split tests using Divi's intuitive front-end interface.

How Does Divi's Split-Testing Work?

Getting started with A/B testing in Divi is straightforward. Once you're in the Visual Builder, you can right-click on any element—be it a module, row, or section—and choose the Split Test option. This action will duplicate the chosen element, letting you customize the variations independently. And there's no limit! You can create as many testing variations as you need.

After setting up your variations, you need to define a goal for Divi Leads. This goal can be any module, row, or section on your page, like the Shop Module for tracking sales or the Email Optin module for monitoring email list growth. Depending on the goal, Divi Leads tracks relevant statistics, providing insights into how modifications on your page impact conversions.

For instance, if you're a coffee shop owner using the Divi Shop Module to sell coffee, you might wonder which testimonials to showcase on your page for the highest impact on sales. With Divi Leads, you can set the Testimonial Module as the subject and the Shop Module as the goal. By running this test, you can determine which testimonials drive more sales, refining your site for optimal performance.

Reviewing Your A/B Testing Results

One of the significant advantages of Divi Leads is the real-time tracking of results. As soon as you begin a split test, the tool starts monitoring the performance of each variation, presenting the results in easy-to-understand graphs and charts. With enough data, you can easily identify the winning variation and set it as the default.

To review these stats, simply click on the statistics icon that appears when you hover over the tested subject. Comprehensive tables, charts, and graphs offer clear insights, helping you make informed decisions on which variation to implement.


A/B testing is no longer a luxury but a necessity in today's digital world. To remain competitive, your WordPress website must cater to its audience's preferences, and the best way to determine those preferences is through effective split testing.

With the Divi Theme and its Split-Testing feature, WordPress users now have a powerful, integrated solution to optimize their sites for the best results. If you're keen on knowing more about the Divi Theme and its features, be sure to check out this comprehensive Divi Review.

There are also 2 page builders that offer a very good AB testing system, called Elementor and ThriveThemes.


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