What is the best way to A/B Test WordPress Landing Pages [2023] 💥
When it comes to the digital marketing landscape, A/B testing (also known as split testing) is an essential tool that every website owner should leverage. Essentially, A/B testing allows you to compare two or more versions of a web page to determine which one performs better in terms of driving conversions. This can be especially crucial for WordPress landing pages, where the end goal is often a sign-up, purchase, or another key action.
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The beauty of A/B testing is that it provides empirical evidence on what truly works best for your audience. It strips away the guesswork, enabling you to optimize your landing pages based on actual user behavior and preferences. The question that arises is: how do you implement A/B testing on your WordPress landing pages efficiently?
Enter the Divi Theme. This theme is not just about aesthetics and functionality; it is also about making informed decisions based on data-driven insights. The Divi Theme has revolutionized the way WordPress users can A/B test their landing pages with a feature known as Divi Leads.
Understanding Divi's Split-Testing Feature
Divi's Split-Testing, also recognized as Divi Leads, is an integrated split testing system that lets users broadcast various versions of their landing page to distinct visitors. The intent is to decipher which version is most adept at achieving the conversion goals you've set, be it sign-ups, sales, or any other metric. With the help of comprehensive stats and insights, you can easily assess the performance of different versions of your page, enabling you to settle on the most effective one.
One of the unique features of Divi Leads is its seamless integration with the Divi Builder. This means that you can test virtually anything on your landing page. Whether you want to experiment with button colors, headlines, or even entire layouts, Divi Leads offers the flexibility to do so.
The process of initiating a test is straightforward. Simply right-click on any element of your page and select the Split Test option. This element, whether it's a module, row, or section, will be automatically duplicated, allowing you to customize the variations according to your hypotheses. And if you’re unsure about which variant will work best, there’s no need to limit yourself. Create as many testing variations as you see fit. The more you test, the clearer your insights will be.
Setting Up Goals with Divi Leads
Every landing page is created with a purpose, an objective that you want visitors to fulfill. In the realm of Divi Leads, this is referred to as the 'goal'. Depending on the component you select as your goal, Divi Leads will meticulously track and provide statistics that offer insights into the conversion rate of that particular goal.
For instance, if the Shop Module is your chosen goal, Divi Leads will monitor sales statistics. If it's the Email Optin module, then subscriber activity becomes the focal point. With the builder integration, Divi Leads offers the granularity required for precise goal tracking, no matter how specific.
To illustrate this, consider a local coffee roaster who utilizes Divi's Shop Module for selling bags of coffee. On the sales page, there's a Header Module, a row of Testimonial Modules, and the main Shop Module displaying a range of coffee products. If the objective is to boost coffee sales through the Shop Module, how does one decide which testimonials to showcase for maximum conversion? This is where Divi Leads comes into play, allowing for A/B testing of different testimonials to discern their direct impact on sales. Over time, the results will clearly indicate which testimonials resonate most with customers, facilitating informed decision-making.
Viewing Results and Drawing Conclusions
Once a split test is up and running, Divi Leads begins collecting data instantly. Users can view the results by clicking on the stats icon, revealing a series of tables, charts, and graphs. This visual representation offers a clear comparison of how each variant is performing in relation to others in the test.
As data accumulates, determining the best-performing variation becomes straightforward. Upon concluding your split test, Divi Leads enables you to handpick the highest performing variant as the winner, ensuring your landing page is optimized for maximum conversions.
In Conclusion
Split testing is an invaluable asset for any website owner or digital marketer. It offers tangible insights into user behavior and preferences, ensuring that design and content choices are data-driven. With Divi's Split-Testing feature, WordPress users are equipped with a powerful tool to facilitate this. Leveraging the Divi Review will reveal just how transformative this feature can be for your landing pages. As the digital landscape continues to evolve, tools like Divi Leads will undoubtedly be at the forefront of innovation, driving success for many online ventures.
There are also 2 page builders that offer a very good AB testing system, called Elementor and ThriveThemes.