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A/B Testing in WordPress: The Ultimate Guide for Beginners [2023] 💥

A/B Testing in WordPress for Beginners

A/B testing, often called split testing, is a method of comparing two versions of a webpage against each other to determine which one performs better. By showing version A to one group of users and version B to another group, you can evaluate based on actual user interaction which one achieves better results in terms of conversions, clicks, sales, or any other metric. A/B testing provides valuable insights and can drive better decision-making, ensuring that every change you make on your website is optimized for your audience.


For WordPress users, integrating A/B testing might seem daunting at first. With a myriad of plugins and tools available, how do you choose the right one? More importantly, how do you set it up to obtain reliable data? Worry no more, because there's a powerful solution that integrates seamlessly with WordPress: the Divi Theme.

Introducing Divi's A/B Testing Solution: Divi Leads

Divi's Split-Testing tool, also known as Divi Leads, revolutionizes how you approach split testing. Instead of relying on external plugins or services, Divi Leads is built right into the Divi Builder. This ensures that you can test any part of your website effortlessly, from button colors to entire layouts. Let's delve deeper into how Divi Leads can help you optimize your WordPress site.

Features and Benefits of Divi Leads

Divi Leads offers a comprehensive split testing system that allows users to show different versions of a page to various visitors, then assess which version resonates more effectively with the audience. You can test multiple elements, from simple changes in text and color to entire layout variations. The beauty of Divi Leads is its seamless integration into the Divi Builder. This means you're not limited in what you can test. You can start broad, test variations, and refine your focus with each new test, steadily enhancing your page's performance.

When you initiate a test using Divi Leads, it duplicates your chosen test subject, be it a module, row, or section. Each variation can be altered independently, giving you the freedom to experiment with different designs or content. As visitors interact with your site, Divi Leads tracks their behaviors and presents results, allowing you to determine which variation performs best. This tool also provides the flexibility to create multiple variations, so if you're curious about which headline stands out the most, feel free to test a handful and discover the top performer.

Setting Goals with Divi Leads

For every split test you create, you assign a goal to Divi Leads. A goal can be any module, row, or section on your webpage. The goal you select dictates the unique metrics Divi Leads will track. For instance, if you set the Shop Module as your goal, Divi Leads will monitor sales statistics. Similarly, if the Email Optin module is the goal, subscriber activity is tracked, revealing how modifications impact your email list's growth.

Let's illustrate with a practical example: Imagine you run a local coffee roastery and use Divi's Shop Module to sell coffee bags. Your sales page boasts a Header Module, a row of Testimonial Modules, and the Shop Module showcasing your products. You aim to increase conversion rates by optimizing the Testimonial Module. With Divi Leads, you can test different testimonials to gauge their effect on sales. By setting the Testimonial Module as the subject and the Shop Module as the goal, you can assess which testimonials most significantly boost sales.

Reviewing Results and Making Decisions

As soon as a split test is launched, Divi Leads starts recording results. This data is presented through graphs and charts that precisely demonstrate each version's performance. When sufficient data is collected, it becomes evident which test variation is superior. At the conclusion of your test, Divi Leads enables you to quickly select the best-performing version.

Moreover, to commence a split test, right-click on any page element and opt for the Split Test feature. The item you choose is automatically cloned, allowing you to begin customizing all variations. In the Visual Builder, you can transition between different split testing variations, editing each uniquely. Plus, Wireframe Mode offers a list of all split testing variations for your convenience.


Split testing is an invaluable asset, shedding light on effective design and content choices for your website. Thanks to Divi Leads and its integration with the Visual Builder, it's now simpler than ever to A/B test your WordPress pages. Harnessing the power of Divi’s intuitive interface combined with the innovative Divi Leads system ensures that your website remains optimized for your target audience.

Ready to optimize your WordPress site using the Divi Theme? Check out this comprehensive Divi Review to get started.

Incorporating A/B testing into your WordPress strategy is no longer a complex endeavor. With tools like Divi Leads, you're equipped to make data-driven decisions that can significantly elevate your site's performance. Embrace the power of split testing and watch your conversions soar.

There are also 2 page builders that offer a very good AB testing system, called Elementor and ThriveThemes.

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